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Building Your Own Direct Ordering Channel: A Playbook for Restaurateurs

In the competitive world of online food delivery, platforms like Pyszne.pl and Glovo have dominated the market, often at the expense of restaurant profits. With high commission fees and limited control over customer interactions, restaurateurs are seeking alternatives. This playbook provides a step-by-step guide to building your own direct ordering channel, empowering you to regain control and boost your bottom line.

  • Understand the limitations of third-party platforms.
  • Explore the benefits of a direct ordering system.
  • Learn how to implement a branded online ordering solution.
  • Develop strategies to build customer loyalty and repeat business.
  • Calculate potential savings and increased revenue.
Editorial cover photo for article: direct ordering channel


Key Takeaways

Aspect Third-Party Platforms Direct Ordering Channel
Commission Fees 20-30% per order Minimal processing fees
Customer Data Limited access Full access to customer insights
Brand Control Shared branding Complete brand customization
Loyalty Building Challenging Direct engagement with customers

Table of Contents

Why Switch to a Direct Ordering Channel?

Third-party platforms like Pyszne.pl and Glovo offer convenience but at a cost. High commission fees and limited control over customer data can hinder your restaurant's growth. By creating a direct ordering channel, you can reduce costs, enhance brand loyalty, and gain valuable insights into customer preferences.

How to Build Your Own System

Building a direct ordering system involves several steps:

  1. Choose the Right Platform: Select a service that allows customization and integration with your existing systems.
  2. Set Up Your Online Menu: Ensure your menu is easy to navigate and visually appealing.
  3. Integrate Payment Solutions: Offer secure and diverse payment options to enhance customer trust.
  4. Promote Your Channel: Use social media and in-store promotions to drive traffic to your new ordering system.

Enhancing Customer Loyalty

Direct engagement with your customers enables you to build stronger relationships. Implement loyalty programs, personalized offers, and feedback mechanisms to encourage repeat business.

Financial Benefits of Direct Sales

By reducing reliance on third-party platforms, restaurants can save substantial amounts in commission fees. These savings can be reinvested into marketing and improving customer experiences, ultimately increasing profitability.

How BIG DEV Can Help

BIG DEV offers tailored solutions to help restaurants establish their own direct ordering channels. By partnering with BIG DEV, you can create a system that fits within your budget and enhances your brand's reach. Learn more about BIG DEV's services.

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